Wednesday, 14 December 2016

Social Media Marketing

What Is Social Media Marketing ?

"Social media marketing is a process in which we can get web traffic and brand awareness through social media platforms or websites".

Social Media Marketing by BlissMarcom
Social Media Marketing
Social Media Marketing is the most important part of marketing communication.
Social Media marketing is new form of marketing through which we publish, text, photos, audio, video, and information to our target audience. Now a days Most of business start using this platform to gain profit in terms of revenue and branding.

Important  "Social Media Strategy.


  • Identify your goals
  • Identify your target audience
  • Create a profile or brand page
  • Find the social media that’s right for you
  • Plan a time frame
  • Include Search Engine Optimization (SEO)
  • Measure  social media performance on regular basis.

Famous Social Media Site : 


Platform
Focus
Launch Date
General (photos, videos, blogs, apps etc)
Feb-04
General. Micro-blogging, RSS, updates
15-Jul-06
General
15-Dec-11
YouTube
video-based social media website
Nov-06
Pinterest
Online pin board for organizing and sharing things you love
2011
Instagram


Tumblr
Microblogging platform and social networking website.
Feb-07
Flickr
Photo sharing, commenting, photography related networking, worldwide
Feb-04
Reddit
submit content such as direct links and text posts
23-Jun-05
Snapchat
image messaging application
May-15
Quora
Capitalizing upon human curiosity 
Jun-09
StumbleUpon
Stumble through websites that match users' selected interests

Delicious
Social bookmarking allowing users to locate and save websites that match their own interests
Sep-03
Myspace
General
Aug-03
DeviantArt
Art community
07-Aug-00
VK
General, including music upload, listening and search. Popular in Russia and former Soviet republics.
Sep-06



Saturday, 19 November 2016

What Is SEO?

SEO is common word used in digital marketing  It means "Search Engine Marketing"
SEO stand for Search Engine Optimization. SEO is the process in which increase the website visibility on search engine for your targeted keywords without paying anything (Organic, natural, or un-paid). SEO is the most popular form of SEM.



Why SEO?


  • Website get most clicks from Organic listings.
  • Cost-effective advertising
  • Clear and measurable ROI
  • SEO is the most popular form of SEM.
  • SEO provides a high ROI.
  • Many people don’t go past the 1st page in the Search results. 
  • Users trust the Natural results to be more relevant to their Search query

SEO Process

  1. Define Business objectives.
  2. Conduct initial keyword analysis.
  3. Keyword Research according to landing page content.
  4. Baseline Ranking & Traffic reports. 
  5. On-page Optimization
  6. Off-page optimization. 
  7. Detailed Recommendation documents. 
  8. Implementation.
  9. Monitoring and Optimizing of SEO work